User Experience: The What & Why of UX on The Local Business SEO Show
User Experience (UX) is a critically important metric used by Google to help rank your local business website. Essentially, the more that Google believes your site delivers what a customer needs, the more they will reward you with higher placement in the search results. In this short episode of The Local Business SEO Show, Tony and Henrik discuss what User Experience actually is, how it can impact on your ranking, and how your website should be delivering those UX features to rise above the competitor. During this show, SEO Experts from CommonSenSEO walk through some basic considerations by picking out a local business site for their evaluation. They will also cover the difference between website design and SEO, in an attempt to clarify why User Experience might often be found sadly lacking on many business sites. As with all of our forthcoming shows, the main intention is to explain an issue that might well be affecting your local business website, and to alert ...